What is Webinar?
How to Conduct a

what is webinar

What does webinar mean?

The word webinar, which is a blend of words "web" and “seminar", can be defined as an online meeting, presentation, or video conference that is usually conducted live on the internet. In other words, a webinar is an online event that brings individuals together with audiences from all over the world, regardless of location.

What does a webinar do?

Webinars allow you to exchange information, hold discussions, and interact in real-time on the internet. As a webinar is a digital tool that eliminates the time-space boundary, it enables reaching to the entire target audience at the same time, share and transmit the information and messages directly, receive feedback in real-time, and improve the communication and interaction thanks to Q&A sessions available. Webinars can be hosted as live broadcasts or in the form of previously recorded videos that can be published later.

Who is the webinars' target audience?

A webinar is a convenient tool for anyone who wants to deliver a presentation to a certain audience. In other words, anyone who has something to say can host a webinar. Webinars can be used in all areas, from academic education to corporate meetings, from corporate training to sectoral meetings. Webinars offer the most benefit in the marketing area. An online meeting showcasing a product or service provides twice as much interaction on average, and leads increase accordingly.
The following types of events can be conveniently organized in a webinar:

  • Investor - shareholder meetings
  • In-house meetings
  • Online press conferences
  • Brand dealer meetings
  • Employee activities
  • In-house training
  • Online training
  • Board meetings

What are the advantages of webinars?

Webinars allow conducting conferences and meetings anytime and anywhere. People can attend a webinar at the office, home, on a business trip, or while on vacation. Without any time-space boundaries, the costs and disadvantages, such as renting physical space, travel, catering, and limited participant capacity, are off the table. In short, if you are a company manager, webinars offer you an online platform to gather your business partners or employees from across the world under a single roof. If you are an educator, you can reach a much wider range of students through webinars. You can also use webinars for your marketing activities: Host a webinar to explain how your product or service works in real-time, answer questions, and build long-term relationships with your customers

What is required for hosting a webinar?

Having a specific topic, product, or service is essential for hosting a webinar. First, you need to be clear about your webinar's content, determine the time you need and your target audience, and make sure that a webinar is a relevant tool for your chosen topic and target audience.
A webinar is an online event, so you need to have the required technical infrastructure and equipment. A good and stable internet connection, a webcam, a headset, and a microphone are essential for both participants and presenters. If you have already met these requirements, you need to choose a good live streaming tool to run a successful event.

what is webinar

Top 5 online event platforms

Webinars allow you to build a more personal relationship with your target audience, dig deeper into the issues that interest them, and position your brand as a vital resource for people to obtain important information. To make the best use of this tool, you need to create and accurately implement a webinar strategy. But how? We picked the top 5 online event platforms on the market for hosting a webinar.


JakoMeet, named after Jako (gray parrot), a parrot species with the largest vocabulary known so far, is an online event platform allowing you to host a wide range of online events from meetings to workshops, presentations, panels, and conferences. JakoMeet stands out with its advantage of offering the customized event option to represent the person or the institution in digital environments, just as in physical environments, and offers unlimited speaker and participant capacity. You can include your brand's logo and presentation files on the designated landing screen and on-screen to be displayed during the event. You can conduct instant pop-up surveys. Also, JakoMeet offers e-mail automation for pre-event registration, notification of participants before the broadcast, and post-broadcast notification.

Click here for JakoMeet demo.

Sharable Screen: Many materials such as a presentation, a video or an image can be easily shared with the participants.
Customizable Structure:A personal or corporate page can be created with special design options, and corporate colors and logos can be used.
High Broadcast Quality: Events can be broadcast easily at high speed and quality with its powerful streaming infrastructure.
Integration: Webinars can be broadcast on Facebook Live, YouTube, LinkedIn, Periscope, and Twitch.
Mobile Friendly: It can be easily connected via mobile devices. Not only stationary viewers at the desk but also participants on the move can be hosted at the event.
Instant Recording: Broadcast records are available right after the event.
Comprehensive Reporting: A comprehensive report including many details such as the event's interaction rate after the broadcast and the number of participants per minute is available. These reports containing valuable data are a great source of insight for the events to come.


Zoom is a general-purpose video conferencing tool for business meetings, collaboration meetings, and private webinar solutions. Webinar automation is not available on Zoom, which can be considered as a multi-video chat platform in its simplest form. Suitable for live streaming, especially if you have a populated panel of speakers waiting for their turn to take the stage. Their prices are low according to the limitations of the offered features.

Interaction: With the Basic plan, you can host up to 100 participants.
Integration: Webinars can be broadcast on Facebook Live and YouTube.
Control: The voice of the participants can be managed for full control over the participants.
Feedback: Survey, question-answer, and live chat options are available.
Subtitles: Subtitles can be used for hard-of-hearing audiences or those who use the devices in silent mode.

Webinar Ninja

WebinarNinja is an online event platform that is particularly suitable for smaller online webinars with less than 100 participants. It allows you to differentiate your activity with its landing page design options slightly.

Paid events: In addition to free webinars, paid virtual summits can also be organized.
Ad Tracking: You can follow the event's Facebook ads.
Automatic and hybrid webinars: Replays and pre-recorded items, as well as live streaming, are available.
Integrations: Your event can be integrated with more than 1,000 applications through Zapier.
Reporting: Reporting on live webinar performance is available.


LiveStream, a convenient live streaming tool for brands that produce professional-level live video content to broadcast mostly on online platforms, is also used for webinars. It is generally recommended to use multiple cameras, professional audio equipment, and lighting.

High-level production: A professional production can be provided that appeals to movie crews and production exports.
Advenced editing: Automatic transitions, graphics, and a greenbox can be used.
Social media entegration: Webinars can be integrated with Facebook Live, YouTube, Twitch, and Twitter.
Interaction: Chat flow can be controlled.
Analysis: Information on the number of viewers and other key metrics in live broadcast productions can be accessed.


WebEx is another live streaming tool allowing various events on digital platforms such as online meetings, events, training sessions, interactive presentations, and team meetings. However, it is not positioned as a dedicated webinar marketing tool.

Webinars and video conferencing: Various live events, meetings, and training sessions can be hosted.
Chat and brainstorming tools: Tools such as interactive whiteboards, etc. can be used.
File sharing: Files and applications can be shared for a better workflow.
Callback: Automatic calls can be made to invite contacts to join your webinar.


** We request a briefing prior to the virtual event.

** An account executive contacts you to discover event details such as content and scope of the meeting as well as target audience.

** Next, a screen is opened for you to send invitations to the target audience. Once you upload your list, invitations are sent out.

** The list of registered users are emailed to you one day before the event. Then, reminders are sent to the registered users 24 hours and 1 hour prior to the event.
** On principle, we recommend sending out the invitations at least 5 days prior to the event.

** If you request a special layout, please consider that 3 business days will be needed for design and software updates.

** If your guest list is ready, the event can go live within an average of 8 business days after the briefing. The design process is included in this timeframe.
** Google Chrome or Firefox browser should be used.

** We recommend connecting via a high speed fixed bandwidth for uninterrupted streaming.

** An external microphone or a headset microphone should be used.

** Using an external or built-in 720P video camera will enhance the streaming quality.